*NEW* Feature Friday - Wear Eponymous 11th Of July



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Friday 11 July 2014

*NEW* Feature Friday - Wear Eponymous 11th Of July

New Feature Friday!
Featuring Wear Eponymous

Hello my beauties! Well it's finally Friday and here's to a relaxing weekend; I'm very excited to announce this week's Feature Friday segment to you. I came across this company while browsing Twitter and the first thing which stood out to me about them, was how sociable they were with everyone, a company who is committed to their followers and all who love fashion I knew that I had to delve deeper and find out more about Wear Eponymous.
Wear Eponymous are a fashion brand which are based in Glasgow, with a mission to make us embrace our own individual style and give us the confidence to shop the latest trends with the help of their website which is built by a team of individuals who have had many years of experience within the fashion industry.

  Wear Eponymous "We believe that a little piece of luxury shouldn't cost the earth!"

I'm thrilled to show the interview I had with the lovely Laura who is the co-founder of Wear Eponymous as she shares her tips and advice!


Interview with Laura McKinnon l Art Director & Co-Founder Of Wear Eponymous

1) What has been your key inspiration to your current career? 
Our business was born out of frustration of larger corporate companies taking advantage of creative talent with little-to-no giving back. As a business, it is important to us that no internship is unpaid and that modern media such as bloggers are recognized and appreciated for their talents! In today's faceless generation of online shopping, we wanted to inject personality and good old customer service for our customers and give them the full shopping experience they deserve!

2) What do you enjoy the most about your job?
Without a doubt, it has to be getting to meet so many wonderful people! Working within the fashion industry, you never know who or what is around the corner. Being part of a start-up, there's never a dull moment – everyday is different – one minute you're running to meetings with designers, the next you're having a photo shoot with bloggers. It never gets boring.

 3) To date, what has been your 'proudest' moment?
Definitely winning the #WOW award from entrepreneur extrordinaire Jacqueline Gold! She is a true inspiration and it was an honour to receive an award from a lady we admire very much.

4) Where do you see yourself in the future? 
Continuing to increase trading globally and bringing more and more emerging designer talent to ladies at an affordable price. We believe every lady deserves a little piece of luxury and let's be realistic – very few people can afford to be spending thousands of pounds on outfits – so we make the designer market accessible, as well as provide excellent quality pieces that will stay in style indefinitely. 

5) What tips/advice would you give to someone who wants to go down the same career path as yourself?
Be prepared to feel the burn. Starting your own business is like running a marathon – especially in the start up phase you have to commit yourself fully to the project and keep going when you feel like giving up. It is exhausting but similar to running a marathon, the self-fulfilment makes it so much more rewarding than a typical 9-5 job and it is really humbling to play an active part in making somebody feel great about their body and image. 

6) Which would you say is your favorite item from your shop at the moment?
Ahh, that is a tough one – I adore both the baby pink and powder blue pastel blazers, but I am a total sucker for the high-necked quilted top too! The contrast collar dress in black is an essential for me – I can throw it on to any event – be it a business meeting or dinner out and everything is nicely tied together with my classic trench coat in brown!



With beautiful pieces for any occasion you can find your own unique look with thanks to Wear Eponymous! Sign up today to receive your 10% discount on anything you purchase from the site!

Have a marvelous weekend lovelies and don't forget to check out the links bellow.

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